Google's Pagerank Algorithm

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PageRank™    What is it?  And why do we need it?

The description of pagerank below (first three paragraphs) has been taken from the Google website at: It is listed here on our home page to accurately describe pagerank. This information is copyright © by

The heart of software, technology, and algorithm is

PageRankô, a system for ranking web pages developed by their founders Larry Page and Sergey Brin at Stanford University. While they have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of their web search tools.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

The ipagerank take on pagerank

Pagerank is an important factor in how and where your website ranks in search engine results. Pagerank plays one of many important factors in your sites visibility in search engine listings. It has been suggested that there could be hundreds if not thousands of different criteria's responsible for the actual results from the technology behind search engine algorithms.

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